Why Us
Strategy, Creative and Media in the Same Room.
The thinking that drives the creative brief should be the same thinking that drives the media plan. At YS, strategy, creative and media sit under one roof - which means the audience insight, the brand conviction and the campaign platform are all built together rather than handed down a chain. The work that falls through the gap between two separate agencies doesn't fall through here.
Data-Driven and Always Improving.
We monitor performance daily, use AI tools to identify trends and optimise spend, and reserve a portion of every budget for deliberate experimentation. New placements, emerging channels, different formats - structured testing that keeps the plan getting smarter. A media plan that never tests anything new is, by definition, on autopilot.
100% Independent. 100% Accountable.
Being independent means we can recommend the best channel, the best publisher and the best placement for your brief - every time, without exception. No commitments that compromise the advice. No arrangements that complicate the relationship. Just honest media thinking, accountable to your results.
Case Study
Our Principles
01
Integrated Thinking
We design brand, campaign and media strategies together from day one—ensuring alignment, clarity and momentum from the start.
02
Data Driven Decisions
We use real-time behaviour and robust analytics to guide strategy. Sophisticated website tracking and AI-powered insight tools help us uncover what matters and optimise in real time.
03
Media Magic
We believe creativity is a performance multiplier. Our agile, hands-on approach allows us to pivot quickly, adapt to insights, and create standout media moments that move the needle.
04
Results are Critical
We’re in this for the long haul. Through open communication and a no-surprises approach, we focus on delivering measurable wins that build trust and drive growth.
Our Services
Media Strategy and Channel Planning
Channel decisions built on audience insight and commercial objectives, not last year's plan with the budget adjusted. We define the challenge, map the audience decision journey and build a plan designed to shift behaviour - not just buy reach.
Audience Identification and Segmentation
Finding the audience segments that represent your biggest growth levers, then understanding which moments they're open to influence and which channels they trust. Audience planning that goes deeper than demographics.
Investment Planning and Budget Modelling
Performance modelling that stress-tests your investment allocation across brand and performance objectives - so every dollar is working as hard as it can before a single placement is booked.
Integrated Campaign Strategy
One joined-up plan across every channel, built from the same strategic foundation as the creative work. Not a media plan that finds out what the campaign was about when the assets arrived.